OMNIVISION and Tobii Join Forces on Eye Tracking to Drive Metaverse Vision
LAS VEGAS – (COMMERCIAL THREAD) – OMNIVISION, one of the world’s leading developers of semiconductor solutions, including advanced digital, analog and touch imaging and display technologies, and Tobii, the global leader in eye tracking technology, have today announced their partnership to advance vision solutions in the metaverse. The jointly developed eye-tracking reference design is based on the industry-leading OMNIVISION BSI Global Shutter (GS) family of sensors and helps Extended Reality Original Equipment Manufacturers (XRs) to accelerate bringing high-demand XR consumer electronics to the market.
According to MarketsandMarkets, the eye-tracking market is expected to more than double from US $ 368 million in 2020 to US $ 1,098 million by 2025, at a CAGR of 24.5% during the period forecast. The growing adoption of eye tracking technology in consumer electronics and healthcare are two important markets driving growth.1
“To meet this growing demand, OEMs need an integrated hardware / software solution that helps speed time to market,” said Devang Patel, Marketing Director – IoT / Emerging at OMNIVISION. “We have a long partnership with Tobii and have chosen to work with them to meet this need. Our combined solution brings together cutting-edge technology, OMNIVISION’s advanced sensor technology and Tobii’s best eye-tracking solutions in one plug-and-play. integration system for AR, VR and MR products, and really any application that requires a lightweight, high-performance solution for eye tracking. ”
“Eye tracking is all about understanding the user’s attention, what we call the attention computation, and it’s crucial for human communication and interactions,” said Johan Hellqvist, vice president of XR at Tobii. “With our eye tracking technology, we are bringing attention to the metaverse and creating values for users with our ecosystem partners. We are committed to innovating with partners like OMNIVISION to create the best solutions for OEM VR , AR, MR to design and manufacture versatile and high-performance VR, AR, MR helmets. ”
It is the industry’s first and only eye-tracking benchmark design based on the industry-leading BSI Global Shutter (GS) family of sensors. The new solution includes OMNIVISION’s OC0TA, the smallest camera module for eye tracking, as well as new high performance benefits in the near infrared (NIR) and shutter efficiency. The integrated camera module with eye tracking dramatically reduces the development time of mainstream AR, VR and MR products.
The technology will be showcased on the OMNIVISION CES virtual meeting site from January 5-8, 2022. For more information, contact your OMNIVISION sales representative: www.ovt.com/contact-sales or schedule a virtual meeting during the CES 2022: https: // www.ovt.com/news-events/events/ces-2022.
OMNIVISION is a global factoryless semiconductor organization that develops advanced digital, analog and touch imaging and display solutions for multiple applications and industries, including mobile phones; security and surveillance; automobile; computing; medical; and emerging applications. Its innovative, award-winning technologies enable a smoother human / machine interface in many business devices today. For more information, visit www.ovt.com.
Tobii is the world leader in eye tracking and the pioneer in attentional computation. We’re on a mission to improve the world with technology that understands human attention and intention. Creating technologies for a better future, our technologies and solutions apply to areas such as scientific studies and research, healthcare, assistive devices, education and training, games, extended reality, the automobile and many others. Tobii eye tracking is used by thousands of businesses, universities and research institutes around the world. Based in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.
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1Marketsandmarkets ™ Strategic Outlook Monitoring Report.